eKidz.eu logo

eKidz.eu

eKidz.eu

Reading

eKidz is an award-winning app that makes acquiring literacy and a new language easy and accessible for every child utilizing a purpose-built AI voice recognition students with precise diagnostics and support.
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Last updated: December 3, 2025

Overview

Learning objectives

eKidz’ primary objective is to create a tool that meets children at their point of need, allowing all children, everywhere, to achieve their life potential by providing the opportunity to learn at their own pace, in their own place.

Evidence of impact

STRONG

Cost structure

SUBSCRIPTION

Widely adopted in 6 countries

4 languages

Target audience: Institutional or administrative staff, Parents or guardians

Category: Learning activities

Grade: Non-formal

Works offline but connectivity for updates required

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eKidz
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eKidz

The information presented is provided by the company, and reviewed in good faith. Learning Cabinet is not responsible for inaccurate content.

How this product was evaluated?

Product Details

Data protection and privacy

Privacy

  • Privacy Policy icon
    Privacy PolicyOpen info in a new page
  • Terms of Service icon
    Terms of ServiceOpen info in a new page
  • Product alerts users of significant changes to the privacy policy icon
    Product alerts users of significant changes to the privacy policy

Data Sharing

  • Product does not share data with third parties icon
    Product does not share data with third parties
  • Product does not show external advertisements icon
    Product does not show external advertisements

Data Origin

  • Product utilizes AI icon
    Product utilizes AI
  • AI has been trained using product datasets icon
    AI has been trained using product datasets

Information security

  • Cybersecurity program in place icon
    Cybersecurity program in place
  • Technical best practices in place icon
    Technical best practices in place
  • Threat detection in place icon
    Threat detection in place
  • Self-assessments have been conducted icon
    Self-assessments have been conducted
  • No third party assessments conducted icon
    No third party assessments conducted

Safeguards

  • Product does not allow interactions between users and users cannot create content icon
    Product does not allow interactions between users and users cannot create content
  • Product does not use AI to generate content icon
    Product does not use AI to generate content
Theory

eKidz leverages Connectivism, Cognitivism, and Social Learning Theory to facilitate language learning without the need for teachers. Reading Scaffolding Features (RSF)—such as animated illustrations, syllable highlighting, and recording/playback—enable a personalize learning experience. By incorporating AI, eKidz engages learners in self-directed reading and encourages the imitation of native speakers. Through age-appropriate pedagogy, eKidz supports cognitive, social, and emotional growth.

Strong evidence of impact

Impact 3/3

eKidz.eu shows a proven positive impact, backed by at least one experimental study that shows a statistically significant positive impact on the intended learning outcomes.

Different levels of research evidence indicate the reliability of the proof of positive impact. The tools featured in the Learning Cabinet range from:

  • Strong: Backed by at least one experimental study that shows a statistically significant positive impact on the intended outcomes.
  • Moderate: Backed by at least one quasi-experimental study that shows a statistically significant positive impact on the intended outcomes.
  • Promising: Supported by correlational or pilot research that indicates positive or promising results on the intended outcomes.

Evidence
External Evidence
Pre-Post StudyOpen
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AI-driven digital tools helped improve reading speed and close educational gaps for 35,000 primary school students in Ukrainian frontline regions, particularly aiding rural and conflict-affected areas.

External Evidence
Pre-Post StudyOpen
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Intensive eKidz app usage significantly improves reading speed (3-5%), comprehension accuracy (1-3%), and complex content understanding (12%) for students, particularly benefiting non-native German speakers and those with low reading interest.

Engagement
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Recommended use

Non-formal

Students should use eKidz 2-4 times per week for 15 minutes per session. It is designed for both individual and group use, allowing teachers to monitor progress and personalize goals.

Students should use eKidz 2-4 times per week for 15 minutes per session. It is designed for both individual and group use, allowing teachers to monitor progress and personalize goals.

Icon representing engagement statistics

Target audience

School administrators, Students, Teachers
Moderate
reach
6
Countries

Learning Objectives

eKidz’ primary objective is to create a tool that meets children at their point of need, allowing all children, everywhere, to achieve their life potential by providing the opportunity to learn at their own pace, in their own place.

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Curriculum

  • National curriculum
  • Adaptable to different curriculums

Information about curriculum

The curriculum design of eKidz is customized, leveled reading practice for individual, small group, and whole group instruction. There is limitless potential for AI-supported reading instruction through texts and tasks that engage and motivate the reader. Whereas common early reading programs focus mainly on decoding skills, eKidz guides young, diverse readers toward reading proficiency through scaffolded text choices and integrated literacy applications – all guided with evidence-based, individualizing AI feedback. Reader: eKidz recognizes that every learner is different and has a unique learning progression. eKidz addresses different learning styles with unique adjustability of support tools and AI-feedback features. It aids the development of biliteracy for multilingual learners. All texts and features are currently available in English, Spanish, German, and Ukrainian. Learners become confident readers in a target language and also in their home language. Text: eKidz features a broad variety of fiction and non-fiction books. The texts were developed and evaluated by scientists with a focus on their readability in multiple languages. Flexibly adjustable scaffolding tools support the decoding and comprehension process, such as leveled text choice, animated visuals, read-aloud-modeling, and other graphic support features. Task: eKidz guides young readers as they transition from reading skills practice to applied reading strategies. AI-guided, immediate scoring and feedback features focus on reading fluency, accuracy, and reading comprehension. AI also provides concrete, personalized feedback to the reader resulting in improved reading outcomes. eKidz utilizes neuro-linguistic research on literacy as an integrated cognitive process, which combines all four language domains to build reading proficiency. Text exploration enables varied possibilities as recorded retelling or written response to text-related prompts engage the reader. Instruction: eKidz is suitable as an independent practice tool but allows for a wide range of creative and multi-sensory activities during direct instruction. SMART diagnostic tools and AI-voice recognition features provide the teacher with detailed performance reports and assist in assigning customized, integrated intervention tools. eKidz promotes the seamless integration of practice and assessment.

Pedagogical design

The pedagogical design of eKidz incorporates multiple educational theories to support language learners independently. Connectivism shapes its use of technology and social connections, while Cognitivism promotes active learner participation. Social Learning Theory encourages students to mimic native speakers, enhancing pronunciation. Age-appropriate pedagogy ensures developmental alignment, and Reading Scaffolding Features like text highlighting and recording support student progression. The design fosters independence, reflection, and collaboration.

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Additional Details
Flexibility
The product allows learner agency (e.g. it provides flexibility for the learner or teacher to make choices, take actions, or influence their learning outcomes and experiences).
The product supports adaptive personalized learning, including tailoring instruction and content with feedback to the unique needs, preferences, and goals of each learner
Learner engagement
The product has elements that raises the level of affection in learner (e.g. pedagogically meaningful narrative, characters, etc.).
The product has interactive design where a learner can interact with the content via different actions, like for example solving problems.
Creativity
The product includes problem-solving activities
Collaboration
Learner-to-instructor interaction
Instructor-parents/caregivers interaction
Learner-parents interaction

User Experience

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User interface
*Intuitive Userface* eKidz apps provides three different interfaces according to user type i.e. administrators/ teachers, assistant teachers and students. With this eKidz ensures that every group is led to the appropriate landing page i.e. while teachers and administrators on desktops are led to the “Class Management” screen, students are led to their assigned target language and level “Books Overview” where they last worked. *Evolutionary improvements of Interface* eKidz’ user interface for our students and teachers has evolved and improved as a result of testing, consultation with user groups, professional advice and feedback from users. Introduced changes allow teachers to address the unique needs of each student in learning literacy and acquiring language skills while their students are guided to specifically selected content. 1. Teachers can select the language skill on which a student should focus to progress in their target language. The selection can vary by language if a student is learning multiple languages. Initially, that feature was developed within each student’s profile. 2. Recognizing that classes and groups might have temporarily set goals i.e. emphasized reading week or listening comprehension focus week, we created a Goal Section in the Class Results and allow teachers to either select one linguistic focus for whole groups, overriding individual setting for a period of time, or to set individual goals directly from the class list. 3. On logging in, students are led to their assigned language level and see the immediate, color coded goals. These goals are presented as flower petals on each book. A transparent petal indicates an optional activity; light blue petals indicate mandatory activities that need to be completed in order to activate the comprehension tests. Red petals will indicate activities started but not yet finished, and in green petals represent completed activities. 4. The AI reading fluency tests results are presented as a % of correctly read words. This is to avoid overloading the developing student with too much information. Once a student has achieved the threshold score, reading speed is then also reported. This reading speed is analyzed and a combined reading value (based on both indicators) is displayed at the stage when the student can change focus from accuracy to reading speed. With this visual display and option to sort the class by stage and progress in oral reading skills, we allow teachers to regroup students according to the skills and implement supporting, differentiated activities in class. 5. The login scenarios are currently evolving, using classroom cases studies, which eKidz closely monitors. Teachers and student feedback is incorporated with frequent evaluations done in collaboration with school districts and regional governments. The digitalization of school is an ongoing process and with new hardware and evolving infrastructure. As a result, eKidz’ improved its “log out logic” for students. The checkbox “Keep me signed in” was introduced last academic year for students. This UI/UX enhancement allows differentiation between home use, where a student does not need to log out on a home device vs. school use on shared devices that prevails in our European anchor markets, where students need to be logged out after a certain inactivity time to allow next user to login into their own learning space.
Open Product Screenshots
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Data-driven product development
eKidz is privileged to collaborate with the best scientific institutions in Germany and Ukraine. Individual researchers are also onboard, supporting eKidz’ development. There are two significant developments introduced last academic year: 1) AI Literacy Assistant and 2) Adaptive Feedback. Both developments were completed in two R&D projects funded by the federal government of Germany. The improvements are: 1. Redesign of the leveling methodology of texts for all the levels aligned with all 4 language contexts - German, English, Spanish, Ukrainian. 2. Redesign of the comprehension questions tests by category of questions (informational vs. higher thinking), by type of questions (single vs multiple choice), by linguistic level. 3. AI automatic scoring of oral reading fluency is evaluated by researchers and when speech recognition issues are found i.e. noisy class environment, whispering of children during read aloud exercise UI is introduced to prevent the issues and ASR is trained to correct for the specific issues. The details of this can be reviewed in the section on Scholastic Collaboration in The Learning Series document. While eKidz operates under strict data protection rules of the EU’s and German regulators, it can provide upon request by the data owner - such as states, school districts and individual schools - a wealth of data on the utilization of the eKidz app. eKidz has the ability to provide detailed reporting when required, in particular, while in use in humanitarian projects. Currently, the development of eKidz.eu is scientifically supported by the Fraunhofer Institute, the University of Regensburg in Germany, and the University of Applied Science of Flensburg. It is also affiliated through a research project with the University of Calgary. Detailed scientific evaluations on the basis of parents’ consent are implemented. A current example is a scientific evaluation of Bavarian classes implementing eKidz in a 4-6 week intervention vs non-participating control groups. This is at the request of the Bavarian Ministry of Education and led by the University of Regensburg. Another example is an ongoing evaluation in the context of the humanitarian project in collaboration with national NGOs in Ukraine and supported by the Humanitarian Fund for Ukraine. All the evidence and data insights are worked into the form of enhancements of the product and passed to the development team for implementation.
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Geographic focus
eKidz can implement a subsection of the language program. For example the team is currently adding the LatAm version of Spanish program. If there is an element in the visualisation that requires adjustments i.e. Lebkuchen in Germany vs Turron in Spain as a Christmas sweet, we adapt the text and illustration. That is only possible as eKidz has an internal content publishing software and ownership of all the IP rights for texts, translations, illustrations and audio.
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Ensuring content quality
Expert Review: Content is reviewed by subject matter experts.
Educational Standards Alignment: Content aligns with educational standards.
User Feedback Incorporation: Regular updates are informed by user feedback.
Evidence-Based Content: Content creation is based on current educational research.
Quality Assurance Processes: Implementation of rigorous quality control measures.
Editorial Oversight: Editorial teams oversee content development and accuracy.
Language Accuracy: Content undergoes professional linguistic and grammar checks.
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Supervision and communications
This product requires supervision or specific skills
This product is primarily designed for classroom setting
The product automatizes communication processes.

Infrastructure

  • Device compatibility
    Smartphone, Tablet, Desktop/Laptop, Chromebooks
  • Designed for low-cost devices
    Yes
  • Environment
    Web-Based (Accessible via a web browser without requiring installation on a device), Device Installable (Requires installation on a device to be used, i.e. a mobile or desktop app)
  • Offline availability
    Works offline but connectivity for updates required
  • Integration with 3rd party
    Single Sign-On or other secure login tools, LMS platforms

Support

  • Training materials
    Video tutorials, User manuals, Interactive guides, Webinars, Online courses, Community forum, Live training
  • Training material languages
    English, German, Russian, Spanish, Ukranian
  • Training material target users
    Institutional or administrative staff, Parents or guardians
  • Technical support

    Image for Technical support 1
    Email Support

    Image for Technical support 3
    Phone/Call Support

    Image for Technical support 5
    Community Forums/Support

Local Adaptability

  • Curriculum / educational content can be customized
    Yes
  • Visual / audiovisual content can be customized
    Yes
  • Content can be customized
    Yes
  • Current languages
    English, German, Spanish, Ukranian
  • Possibility to translate the product to new language
    Yes
  • Current writing systems
    Indic Scripts
  • Licensing information
    • The solution is proprietary

Data import/export

  • Export data capability
    CSV, JSON
  • Exportable data types
    User data, Product usage data, User performance and progress, Assessment results, Usage statistics
  • Import data capability
    User data
  • Automation
    Individual upload/onboarding, Classroom or school level upload by administrator, Large-scale upload at a ministry/institutional level
Affordability

Affordability Card

Business model icon
Business model
  • Business to Consumer (B2C)
  • Business to Government (B2Gov)
  • Business to Business (B2B)
Pricing model icon
Pricing model
  • Subscription
Pricing tiers icon
Pricing tiers
  • District based
  • National
  • Per student
  • School based
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Starting price

12 USD/year

  • Flexible pricing available
Ask for details
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Pricing Strategy

eKidz is focused on B2G and B2B while available to B2C over the app stores. We offer annual subscriptions based on different models by students, by students and number of classes/groups, by pool of schools, by large pools for state licences. All licences outside of B2C are annual licences paid upfront and in many cases for a period of several years. For the larger pools we price the % of active users based on our experience and a potential for a roll out. eKidz' subscriptions are accessible and target broad range or students and schools rather than a selected privileged population. However we do have special pricing terms for the special needs education as we believe eKidz' impact is significant with these students.

Adjustable Pricing Options

The pricing models for the school version are managed on eKidz’ backend and are fully adjustable. We currently run three different contexts and pricing options for the school market: 1. By student / academic year pricing, predominantly for the US and LatAm markets, 2. Lump sum / academic year for large state licenses that includes access for all primary schools. These calculations are based on number of schools in the pool and access to AI Literacy Assistant, 3. Humanitarian project price by student for a pool of students and not restricted by a number of schools and number of classes, the calculations are based on an assumption of intensive monitoring of activities leading to a 100% utilization of the licenses and on the available budget to cover server costs (Microsoft Azure) in the country i.e. sponsorship program or other budgets.

Organisation and Operations

Organization Details

Developed in
Germany
Type of organization
Business enterprise
Stage of organization
Growth Phase
(since 2017)
Number of employees
25-50
Developed in
Germany
Type of organization
Business enterprise
Stage of organization
Growth Phase
(since 2017)
Number of employees
25-50
Developed in
Germany
Type of organization
Business enterprise
Stage of organization
Growth Phase
(since 2017)
Number of employees
25-50
Convocation hat icon

Experience with large projects

  • Open link iconNationwide government projects
  • Open link iconRegional or state government projects
  • Open link iconLocal government projects
  • Open link iconPartnership models with national institutions
Case Study Link
Open link icon

Large implementation example

eKidz holds three state licences in Lower Saxony, Hamburg and Bremen in Germany. Since 2021 the team was working with each state government to support the roll out with all primary schools and provide professional teachers development. eKidz is one of the 42 national projects that are part of the New Educational Platform (NEP) developed and supported by the federal government in Germany. The projects are focused on life long learning and EdTech innovation that should be made available to every student over the NEP in Germany. eKidz partnered up with two national NGOs in Ukraine to implement one of the large scale educational projects supported by the Humanitarian Fund for Ukraine in the 6 Eastern regions, rural area and in a close proximity to the frontline. The project positively impacted the learning outcomes and mental health of over 35000 students and 11000 teachers are beneficiaries.

Accessibility of Design

Users with disability have been taken into account in the design of the product.
Success iconeKidz.eu does not fulfil the WCAG 2.1 level AA requirements
Tool tested with:
successExpert validation (using free NVDA screen reader)
successPerson with disability

Equity of access & Gender

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Product usage between genders
Using digital platforms from an early age boosts the confidence and ability of children in computer literacy and increases the value they can extract from other digital tools. Using digital learning platforms such as eKidz, acquaints children, especially girls, (who have been shown to lag behind boys in benefitting from digital tools) and redresses the digital divide at a time when the gender divide in internet use is widening. This is a step towards empowering participation in society. Both boys and girls benefit from the flexibility and convenience of digital tools such as eKidz. Learning can take place at a time, place and pace that fits in with their lifestyle. Interacting dynamically is an engaging and motivating way of learning that helps lessons stick. In the words of Benjamin Franklin: “Tell me and I forget. Teach me and I remember. Involve me and I learn.” Utilizing digital technologies make education more equitable and inclusive, especially when the tool provides improved flexibility and capacity for personalization. This meets the needs of diverse boys and girls at the point where they need. Digital technologies offer benefits by diversifying not just what is learned but where, when and how it is learned.

Get in touch with the organization

Contact Person picture
Admin
Nataliya Tetruyeva
Diagram explaining the EdTech for Good Framework

Expert Review of eKidz.eu

Evaluated using the Learning Cabinet’s rigorous EdTech for Good Framework to ensure safety, learning impact, scalability, and inclusion for all learners.

EdTech for Good Framework

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